Since the government changed the rules on Council newspaper reporting, sports clubs increasingly rely on the FREE press to report about their achievements.
Apparently ARCHANT owns almost all big local papers in the region.
I want readers to compare the achievements reported in each paper to get a good idea about the quality of the club.
For Tower Hamlets we have the East London Advertiser, ELA reported very positively on 15. February 2018 about the relatively small achievements of Bethnal Green Sharks in a full press report. Yet Bethnal Green Sharks swimming club achieved the least medals out of the clubs mentioned here.
For Islington we have the Islington Gazette (Archant), they did not report at all about Camden Swiss Cottage swimming club. The club relied on the CamdenNewJournal to report about them online on 8. February 2018 and Ham&High on 7. February 2018.
Anaconda swimming club also from Islington mainly report on their own website about results.
Redbridge, an Essex County club, have the Ilford Recorder (Archant). I could not find any county report either on the Redbridge Swimming club website nor in the press.
Hackney Aquatics have the Hackney Gazette (Archant) where there is no press report in the paper but Hackney Aquatics have an excellent report about the County results on their website.
Even though newspapers are a bit old-fashioned in paper format, many read them online in E-editions. It helps clubs to get funding from sponsors if there is a good press coverage.
In this case the club with the least medals has been reported about the most by ARCHANT, perhaps a typical example of British behaviour to always support the Underdog.